The iGaming AI Search Visibility Audit (plus GEO/AEO Scorecard)

Introduction

Search is no longer: “Which link should I click?”

It’s now:“What is the best answer right now?”

This shift means your brand can appear (or disappear) inside AI-generated summaries, even when your site never gets clicked.

SGE answers overlap only 6–7% with the top 10 organic results, which means traditional SEO ranking no longer guarantees visibility.

In fact:

• 35% of marketers say SGE has already reduced organic traffic
• Only 18% of businesses have optimized for conversational/AI search
• Schema-supported pages are 2–3x more likely to be cited in AI answers
• Perplexity, ChatGPT, Gemini, Bing Copilot all cite different sources, and you must be present across all

For B2B iGaming brands where competition is global and regulated, this is both:

• a threat (your traffic can drop without warning)
• an opportunity (AI engines can surface you even if you’re not top 10)

The 20-Point GEO/AEO Readiness Checklist

Checkpoint	How to Test	Why It Matters for AI Search	Yes	No	Score
AI crawlers allowed (GPTBot, Google-Extended, ClaudeBot, Perplexity)	Check /robots.txt	If AI can’t crawl, you won’t appear in answers	☐	☐	1
XML sitemap accessible & not blocked	Visit /sitemap.xml	AI engines use sitemaps to understand site structure	☐	☐	1
Clean internal linking & crawl depth	Run ScreamingFrog/Sitebulb	AI engines need clean context flow via links	☐	☐	1
Clear 2–4 sentence page summaries at the top	Inspect service pages	LLMs extract these into answer blocks	☐	☐	1
Brand recognized as entity by AI	Ask: “Who is [Brand]?” on ChatGPT/Gemini	Entity recognition is required for recommendation-style answers	☐	☐	1
Brand associated with the correct category	Ask AI: “Top iGaming [category] providers”	Semantic alignment = category visibility	☐	☐	1
Visibility across multiple AI engines	Check ChatGPT, Gemini, Perplexity	AI engines use different sources so cross-engine presence matters	☐	☐	1
Pages contain atomic blocks (definitions, lists, pros/cons)	Scan service pages	LLMs rely on short, factual chunks	☐	☐	1
Strong Q&A blocks on key pages	Minimum 3–7 Q&As	AI frequently copies Q&A sections into generated answers	☐	☐	1
Complete topical clusters (depth > keywords)	Check if clusters exist for your content pillar	LLMs boost brands with topical completeness	☐	☐	1
Prompt-like metadata (titles & H2s match queries)	Review headings	AI classifies content based on headings	☐	☐	1
High factual clarity (specs, compliance, lists, details)	Check for specifics, not fluff	AI suppresses vague/salesy content	☐	☐	1
High-authority citations (3–5 per page)	Look for external references	AI uses citations as trust anchors	☐	☐	1
Neutral third-party mentions (Reddit, Quora, LinkedIn Articles)	Google: “Brand” -site:yourdomain.com”	AI prefers neutral sources > self-published pages	☐	☐	1
High-impact pages pass human-content checks	Use Originality.ai or GPTZero	LLMs deprioritize AI-generated or low-quality content	☐	☐	1
Structured data implemented (FAQ, How-To, Pros/Cons)	Use Google Rich Results Test	Schema greatly improves AEO pull-through	☐	☐	1
Recency signals (updated dates, 2025+ info)	Check last updated timestamps	AI engines strongly prefer fresh, updated content	☐	☐	1
Monthly brand prompt audit done	Log results monthly	Tracks shifts in AI understanding & brand recall	☐	☐	1
Competitor AI index check	Ask AI: “Best iGaming [category] providers”	If competitors appear & you don’t, it indicates a visibility gap	☐	☐	1
AI summarization test	Ask: “Summarize [Brand] in 1 paragraph”	Reveals how AI interprets and positions your brand	☐	☐	1

AEO/GEO Scorecard:

0–6: Not AI-Ready

• AI engines struggle to crawl, read, or classify your brand.
• You are mostly invisible in AI-generated answers.
• Core technical and content issues need urgent attention.

7–12: Partially Ready

• You have a basic foundation but lack the depth AI engines need.
• Your visibility is inconsistent across ChatGPT, Gemini, Perplexity, and SGE.
• Strengthen structure, schema, factual clarity, and external trust signals.

13–17: Competitive

• AI engines understand your brand and can pull you into relevant answers.
• You have strong entity signals and content structure, with a few gaps to tighten.
• With small refinements, you can outperform most competitors.

18–20: Fully AI-Optimized

• Your brand is clearly understood, well-structured, and frequently eligible for AI summaries.
• You’re geo/answer-engine ready across major platforms.
• Continue maintaining freshness, topical depth, and cross-engine consistency.