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We build Growth Engines that deliver what Marketing promises

Outcome-Driven Growth Marketing for B2B iGaming.

VISIBILITY 01Events
Buzz → Business → Brand
EVENT 01Leadership
Market dominance
LEAD 01Authority
Credible influence
AUTOMATION 01Pipeline
Qualified leads
ROI 01ROI
Measurable growth
SEARCH 01Automations
Efficient Workflows

  • Event Spotlight

    360° iGaming event marketing - before, during, after.

    Events drain your budget when they’re treated like one-offs. We turn them into campaigns that keep working after the booth comes down.

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  • Foundation

    We don’t start with ads. We build what makes ads work.

    More ads will not help if your message is unclear and your site’s a technical mess. We fix the foundation layer: brand, UX, content structure, SEO, and data so your brand has a solid base to stand on.

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  • Visibility

    You know your brand. Does your audience?

    Punch through the noise with strategic content, platform-native video, search visibility, smart ads, and PR.

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  • Accelerator

    Stop chasing leads. Fix your funnel. Attract them - consistently.

    If your lead gen only works when you push Ads, your funnel is broken. We build a full-funnel engine, with targeted content, Account Based Marketing (ABM), media, retargeting, and automation, so qualified leads come in.

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  • Intelligence

    Scale smarter: Know More. Track More. Do More.

    You cannot scale your brand unless you know what works and what doesn't. We build the marketing intelligence layer with enriched data, journey mapping, RAG agents, smart automation, and AI-powered workflows so your sales and marketing ops gets sharper, not just smarter.

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Work that works. Proven.

 Some of our favorite works, for some of our favorite iGaming clients.

The 21-day event branding play

When Bold iGaming Brands Meet Outcome-Based Marketing

+66%

LinkedIn Growth

+120

Warm leads

Challenges: Black Lagoon Games was ready to make a mark at Sigma Africa 2025 but with zero digital presence, a gated site, hidden games, no clear USPs, and no marketing in place. They were virtually invisible ahead of one of the biggest iGaming events.

Outcome: In 21 days, we took the brand to spotlight: +68% LinkedIn followers, +49% direct traffic, and 120+ high-intent leads. 598K impressions. 1.93% click-to-lead CVR. A breakout debut with 66% share of voice in LinkedIn.

ARC®

ARC® is our strategic compass for delivering 'real innovativeness' for iGaming brands that play bold.

Build unshakable trust with your audience before a word is sold

  • Build brand POVs
  • Signal expertise with product positioning
  • Founder- and brand-led credibility
  • Turn trust into buying triggers

Show up sharper.

  • ABM + demand-gen layers
  • Events aligned with pipeline marketing
  • Messaging tailored to buyer journey
  • Content built for every decision-maker

Don’t chase leads. Build growth systems that close them.

  • Diagnostic content that qualifies
  • Retargeting built for buyers
  • Lifecycle flows aligned with sales
  • Full-funnel attribution: from ad to revenue

Our Approach

We call it the 6A framework aka ‘how we’ll work together’

Align

Alignment is our starting line - and we take it seriously. We get to know your iGaming goals, and market rhythm so our strategies fit seamlessly into your world. When vision and execution align, results happen faster, deals close easier, and your brand stands out where it matters most.
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Analyse

Your audience is speaking through data - we listen and interpret what’s working, why it’s working, and how to scale your growth in the fast-moving iGaming market. By turning numbers into clear insights, we help you make smarter moves that deliver measurable results.
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Act

We act fast, test early, and get into the market while others are still in meetings. Every move is tracked, measured, and refined so we can double down on what works and keep your momentum growing.
Act

Adapt

Audience behavior shifts. Markets evolve. Algorithms change. We stay proactive, tweak fast, and adapt with precision - so your iGaming brand not only keeps up but stays one step ahead.
adapt 1

Automate

From ops to reporting and retargeting, we automate what slows iGaming marketing teams down. This frees your team to focus on strategy, creativity, and closing the deals that matter.
automation

Ascend

Our goal for your brand isn’t to keep up. It's to rise above - boldly and strategically. We position you where the right partners, opportunities, and markets can’t help but take notice.
Acent

Ready to catalyze your iGaming growth?

The iCatalyft difference: Side-by-side

Success in iGaming marketing? It’s all about who you work with

Capability

search status

iCatalyft

LOGO

iGaming Agencies

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In-House Teams

in house teams

The iCatalyft difference: Side-by-side

Success in iGaming marketing? It’s all about who you work with

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Capability icon
iCatalyft icon
iGaming Agencies icon
In-House Teams icon
iGaming expertise Yes Yes Limited
Account-Based Marketing (ABM)Integrated approach No No
End-to-End Marketing Support Yes Limited Depends on Team Size
Cost-Effective & Scalable Solutions Yes No Resource heavy
Data-Driven Insights & ROI Transparency Fully transparent No No
Sales & Account Management Enablement Yes No Limited
Sustainable Growth Strategies Long-term No No
Process & Workflow Efficiency Streamlined Limited Fragmented
Smart Spending & Vendor Negotiation Yes No Limited
Industry Relationship Building Yes Yes Yes
Knowledge Sharing & Self-Sufficiency Yes No Limited

They Said It Better Than We Could

We just did what we said we would. Turns out, they had a lot to say

“Collaborating with iCatalyft for our SiGMA Africa 2025 campaign was a seamless and highly professional experience from start to finish. Their team handled a wide range of activities with precision and creativity. From organic posts to paid campaigns, their social media work gave our brand solid visibility. Engaging video content and consistent messaging across web and social platforms helped bring the entire campaign to life. Weekly reports kept us informed and aligned throughout the process. Real-time monitoring and optimization ensured the campaign stayed on track, with strategic adjustments made based on live performance data. The project wrapped up with a clear final analysis and thoughtful recommendations for future improvement. With a structured approach and solid understanding of both digital marketing and the iGaming space, iCatalyft supported us in delivering a well-rounded campaign.”
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CEO
Winlab Games
Increase in YoY revenue
0 %
“Thanks to Arnav and his team. This is real talent in action. I've worked with a lot of agencies and freelancers over the years and their content is truly top shelf. ”
Ian-Mckinnon
Ian Mckinnon
Head of Marketing, Testa
LinkedIn Growth
0 %
“iCatalyft augmented our presence on various digital marketing platforms. As a new brand, what we needed was highlighting positive experiences with our product. Our cooperation with iCatalyft is simply fantastic, and we are extremely optimistic moving forward. ”
Momo Alhassan
Momo Alhassan
Head of Sales & Business Development
Black Lagoon Games

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