Background
ICE Barcelona isn’t a stage for the faint-hearted. It’s where iGaming brands flex their dominance. For a mid-level game provider looking to expand into Asia, LatAm, and Africa, the choice was simple: either show up like a contender or get lost in the noise.
Their core problem was events being a budget drain and never making sense of the ROI they’re getting from exhibiting at events.
With our proven 5-phase event marketing framework we revamped their strategy from the ground up. We crafted a meticulously planned campaign, we transformed their presence into something impossible to ignore.
Bigger booth. Smarter campaigns. Much bigger results.
Core Challenges
This wasn’t about just “being present.” It was about being unmissable.
- Competing head-to-head with tier-one providers.
- Fragmented brand presence across various channels
- Launching a new mechanic-based game in the middle of dozens of flashy reveals.
- Converting massive footfall into real sales conversations.
- Turning a huge event investment into hard ROI.
- Standing out on the expo floor while surrounded by industry giants
Our Approach
- Unified brand story: We built a cohesive campaign theme that stretched across every channel—booth, digital, and print—so the brand told one powerful story. The result: consistency, trust, and instant recognition.
- Event as the funnel core: Instead of treating ICE as a three-day splash, we turned it into the centerpiece of a growth funnel. Every touchpoint—before, during, and after—drove awareness, leads, and pipeline while contributing to the long-term branding
- Booth as a Magnet: Two high-energy activations that kept the booth buzzing and packed with decision-makers.
- Content marketing sprint: From PR and editorial features to paid, affiliate, and social pushes — the brand didn’t just attend ICE, it dominated the conversation.
- ABM & Sales Outreach: Laser-focused targeting that made sure the right accounts didn’t just stop by, they booked meetings.
- New Game Hype: Teased pre-event, spotlighted on-site, amplified online — the new game launch didn’t just land, it stole attention.
- Giveaways that worked: Not freebies people will forget the minute they step out of the expo – strategic merch and gifts that tied to the campaign and made long lasting impact on visitors and partners driving traffic, social sharing and follow-ups.