Background
A new, ambitious iGaming studio was ready to enter the African iGaming market. But as a brand that hadn’t yet launched officially, they didn’t have a digital presence or marketing footprint. And there was no way for potential partners or audiences to connect with their story. The challenge was to create an identity from scratch, building credibility before the first product was released, and ensure they could confidently debut at SiGMA AFRICA 2025.
Core Challenges:
- No clear brand story or differentiators
- Games still under wraps, with nothing public to showcase
- No visibility in search or social
- An event-first strategy that left the brand behind
Our Approach
- Foundation first: Built a visible digital presence with landing pages and blog posts, optimized for search discovery.
- Storytelling without spoilers: Positioned the brand around a unique narrative — bringing the thrill of land-based African games into the online world, with localized games.
- Thought leadership: Created multi-channel, multi-format content strategies to build anticipation and authority without revealing gameplay too soon.
- Sales enablement: Created high-impact videos to articulate the brand’s vision and highlight their unique selling propositions.
- Unified campaigns: Aligned PR, content, LinkedIn ads, and Account Based Marketing and into a single, consistent push.
- Event branding: Secured panel appearances to add credibility, context, and face-time where it mattered most.
- Beyond the event: Designed a post-event funnel to convert new contacts into deals.