As Senior Performance Marketing Manager, you will lead performance strategy and media buying across a portfolio of iGaming, online casino and betting brands. You will design and scale multi-channel, multi-market funnels that turn media investment into profitable, high-value players and leads.

Key responsibilities

• • Own performance strategy and media buying across paid social, search, display, native, programmatic and affiliates for multiple iGaming and casino clients.

• • Architect full-funnel, multi-touch customer journeys that combine paid, organic, brand and promotional campaigns to drive high-quality first-time deposits and long-term LTV.

• • Plan, allocate and actively manage six- and seven-figure monthly budgets across brands, markets and channels, optimizing toward CPA, ROAS and player value targets.

• • Lead advanced testing roadmaps (audiences, creatives, offers, landing pages, funnels) and systematize learnings into playbooks that can scale across the client portfolio.

• • Collaborate with client stakeholders, brand, CRM and content teams to align acquisition, retention and reactivation into one cohesive growth strategy per brand.

• • Work with analytics and BI to refine tracking, attribution, and dashboards, ensuring decisions are grounded in reliable data across devices and markets.

• • Develop channel mix and market entry strategies for new brands/geo launches, quickly validating new traffic sources and creative formats in high-risk verticals.

• • Proactively identify underpriced traffic, new networks and partnerships (incl. affiliates and media owners) and negotiate deals that improve unit economics for clients.

• • Ensure all campaigns operate within regulatory, compliance and responsible gaming frameworks for relevant jurisdictions and platforms.

• • Prepare clear, story-driven performance reports and strategic recommendations for senior client stakeholders, positioning the agency as a high-impact growth partner.

• • Mentor and upskill junior media buyers and specialists, fostering a performance culture built on curiosity, accountability and rapid experimentation.

• • Stay ahead of platform changes, privacy updates and iGaming advertising policies, translating them into practical opportunities and risk mitigation for clients.

Ideal candidate profile

• • 5+ years in performance marketing with proven success scaling multi-channel paid acquisition in iGaming, betting, casino or similarly high-velocity, high-risk verticals.

• • Deep hands-on expertise in at least three of: Meta, Google Ads, TikTok, programmatic, native, push/pops and affiliate traffic, including media buying, optimization and creative testing.

• • Strong analytical mindset: fluent in funnels, cohorts, LTV, CAC/CPA, ROAS and cross-channel attribution, comfortable turning messy data into clear decisions and next steps.

• • Demonstrated experience building structured testing programs and scaling winners across multiple brands, markets and languages in an agency or multi-brand environment.

• • Solid understanding of iGaming compliance, geo restrictions, KYC/AML considerations and responsible gaming requirements across key markets.

• • Entrepreneurial, hands-on operator who thrives in a fast-moving agency setting, enjoys ownership, and is motivated by hitting ambitious growth and profitability targets.

• • Bonus points if the candidate is a confident client-facing communicator who can challenge briefs, educate stakeholders and translate complex performance insights into simple, commercial narratives.

Interested candidates can email to hr@icatalyft.com