Job Description:

We are looking for an experienced and creative Content Marketing Manager to lead content strategies, campaigns, and initiatives for a diverse range of clients. The ideal candidate will have a strong background in content marketing and SEO, with the ability to develop high-converting, niche-targeted content that drives results. You will play a key role in creating thought leadership content, managing PR and editorial campaigns, and implementing effective content distribution strategies. Experience in B2B marketing, inbound strategies, and agency work is a plus.

Key Responsibilities:

• Develop and execute content marketing strategies that drive brand awareness, engagement, lead generation and conversions.
• Create and manage high-converting marketing campaigns, content calendars, and editorial strategies.
• Write and oversee the production of SEO-optimized content across various formats (blogs, whitepapers, case studies, infographics, etc.).
• Build and manage comprehensive content funnels, including lead generation and nurturing content.
• Create Sales Enablement materials, such as case studies, product sheets, demos and presentations.
• Lead the development of B2B content strategies tailored to niche audiences, driving inbound marketing success.
• Keep up with the latest SEO trends, Google algorithm updates, and digital content best practices.
• In-depth understanding of Google’s EEAT (Expertise, Authoritativeness, Trustworthiness) principles and ability to create content that aligns with these guidelines to improve SEO performance and content credibility.
• Repurpose and distribute content across multiple channels, maximizing reach and impact.
• Manage thought leadership campaigns, positioning clients as industry leaders through insightful and authoritative content.
• Oversee PR and editorial campaigns, working with media outlets to gain visibility.
• Track and analyze content performance, adjusting strategies to optimize results.
• Collaborate with cross-functional teams to align content initiatives with broader marketing and sales goals.
• Provide ad-hoc support on special projects and any other content marketing requirements as needed.
• Ability to manage multiple projects, set timelines, meet deadlines while maintaining high quality standards, and collaborate using project management tools like Jira, Asana, Trello etc.

Requirements:

• Proven experience as a Content Marketing Manager or similar role in a fast-paced, competitive industry.
• Strong ability to develop and execute creative, high-converting content strategies for diverse clients.
• Strong Knowledge of Google’s EEAT Guidelines.
• Expertise in SEO writing and up-to-date knowledge of content marketing and SEO trends.
• Agency experience and the ability to manage multiple client campaigns simultaneously is a plus.
• Experience in B2B marketing with a focus on developing targeted, niche content strategies.
• Proficient in creating inbound marketing strategies, including lead magnets, funnels, and content assets.
• Ability to create thought leadership content and position brands as industry authorities.
• Skilled in content repurposing, distribution, and maximizing the reach of marketing materials.
• Excellent project management skills, capable of handling multiple projects and meeting deadlines.
• Strong collaboration and communication skills, working across teams and clients.
• Knowledge of content marketing tools and platforms such as HubSpot, SEMrush, Ahrefs, Google Analytics, and more.
• Strong analytical skills to measure, report, and optimize the effectiveness of content marketing efforts.

Benefits: