Arnav Dutta

Arnav builds growth engines. For nearly two decades, he’s designed technical and marketing systems for global brands like Microsoft, Amazon, Universal Studios, Ubisoft, and Gameloft. In 2019, he turned that expertise toward iGaming working as a Marketing Consultant for major B2C and B2B iGaming brands helping them build funnels that generate revenue. He founded iCatalyft in 2024 to help B2B iGaming brands scale with clarity, data, and measurable outcomes. A poker enthusiast, Arnav blends strategy with instinct inside the game and inside the industry.

Expertise

  • Marketing Strategy
  • Branding
  • B2B Marketing
  • B2C Marketing
  • Growth Marketing
  • Go-to-Market Strategy
  • User Journeys
  • User Experience
  • Digital Transformation
  • Marketing Funnels
  • Revenue Operations
  • iGaming Marketing
  • User Acquisition
  • User Retention
  • User Tracking
  • Product Strategy
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • Paid Media
  • Advertising
  • Performance Marketing
  • Social Media Marketing
  • Sales and Business Development
  • Digital Marketing
  • AI in Marketing
  • First Principles Approach
  • Systems Thinking
  • Demand Generation

Most B2B iGaming brands believe they are visible. They rank for their core keywords. They publish blogs. They attend events....

In iGaming, brands have always followed a predictable growth path, i.e., be visible, be present, and be remembered.  But that...

In the B2B iGaming market, most established brands already understand this. You can dominate an event floor, trend on LinkedIn...

In B2B iGaming, every lead and micro-conversion is of high value: compliance checks, jurisdiction gating, KYC flows, and long sales...

Everyone in iGaming is β€œusing AI.” But here’s what nobody is admitting publicly: in most iGaming marketing stacks, AI isn’t...

Are you chasing leads or building influence? In B2B iGaming, growth comes from a small set of strategic accounts. This...

Are you being chosen, or just being seen? iGaming events often create the impression that visibility equals growth. Bigger stands...

In B2B iGaming, the first sales conversation rarely happens on the call. It happens on a form. Before sales hear...

β€œBook a Demo” is Everywhere – And That’s the Problem The traditional β€œBook a Demo” CTA has been a staple...

AI is now part of everyday content production in iGaming. SEO articles, game guides, landing pages, and affiliate content are...

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